Helping you put heart and soul back into your content & your business.



A Content Storytelling & Heart-Centred Business Consultant for midlife, service-based female entrepreneurs who want to put heart & soul back into their content & business, so they can confidently attract their ideal clients, market themselves in an authentic & aligned way & take their business from 'barely there' to aligned, confident & thriving

A brief rundown on me - I'm an established copywriter, qualified life coach and published author. My book 'The Self Confidence & Self Esteem Bible' has helped thousands of busy wives & mothers reclaim their confidence, whilst my fiction novel 'The Last Angel' has entertained many a fantasy/alternative fiction reader. [You can find more info on my books, here.]

I'm also a creative ambivert, qualified Life Coach, midlife entrepreneur & a mother. I live in Cornwall with my adult daughter and a nutty, sensitive rescue Belgian Shepherd dog, Danny.



I see you, I hear you & I feel you. I know how much courage it takes to run your own business. I know how much faith it takes to speak from your heart – & I know how much of a positive impact your business can have on the world.

You have the potential inside of you to have a bigger positive impact on yourself, your family, the lives of your clients, & even the world. By helping you to write authentically from your heart – whether it’s in your social media content, blog posts, or on your website – I’m helping you step into your potential so you can help positively impact yourself & your life, as well as every client that works with you.

My unique mix of business knowledge, experience, coaching, writing skills & intuition all combines nicely together to give me the right skills to help midlife female entrepreneurs like you. Because I don’t just focus on content creation & business growth. I focus on connection, authenticity & building relationships – it’s not just content for content’s sake, or business strategies that just hit targets. I use my unique 3S Framework to help clients like you find their uniqueness & put it all into their content and their business in a way that feels authentic, aligned, & good - without it negatively impacting on your values, beliefs, lifestyle or health.

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I do what I do because I want to create a real impact on other women who are trying to create a business that works in a heart-centred way. I want them to see how unique & special they are & to know they have all the skills, talent & determination to change their story, create the lifestyle they need, & have a successful, profitable business.

I’m proud of how I care about all my clients & encourage them to infuse honesty & vulnerability into their content, form better connections & put more of themselves into their business. I love how I can pull out all the stories in their life & show them how to use them to better connect with their ideal clients.

And I get the most enjoyment out of seeing how excited & positive a client gets, over everything they uncover & create – when they have their confidence & passion boosted, when they see their potential, when they realise the unlimited ideas they have at their disposal, when they're happy with their results - & when they realise they're creating & running a business that's aligned with their goals & enabling them to have their own unique version of business & lifestyle success.


These are the values I hold dear to me. They’re what I stand for and what drives me forward in business. I put these values at the centre of everything I do – and I look to only work with clients (and partner/do business with those), who hold these same values close to their business heart too.


I believe we all have awesomeness inside us. When you lean into your authenticity, you shine that bit brighter, because being authentic feels amazing & liberating! I get so much joy from helping people shine brighter & understand how to be authentic & heart-based in business.

That’s why I help people just like you, to connect in with what makes you special & unique,
& express that in your content. How? By getting clear on the stories & experiences from your own life and using them openly & honestly, to share more of ‘you’ with your ideal audience.

Simplicity & Ease

I know running a business can be difficult, but your business content shouldn’t add to that. You don’t want soul-less content – you deserve to have content that is simple to create & easy to understand.

It’s why I value simplicity & ease – & it’s why I infuse this through every Soul Story Sales® course or program I create. I make sure to only give you the advice, strategies & templates you need, so you can skip overwhelm & get on with confidently sharing your knowledge, giving value & building better connections with your ideal clients.


When you know who you are & how to show up in your business, your confidence soars. You know what to talk about & how to open up – you can put your heart & soul back into your business & your content – & I’m driven to help you achieve that.

Because I believe that the stories you use ARE the key to making that happen. They help empower you to shine brighter, own your expertise, form better & deeper connections with your clients, be more authentic in your business & ultimately, get the engagement, leads & sales you deserve.

Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

© Copyright 2009-2023 Sarah PJ White. All Rights Reserved.