About Sarah

Helping you put your heart and soul back into your business content.


Official Bio

A Business Storytelling & Heart-Centred Content Consultant for service-based female entrepreneurs who want to put their heart & soul back into their content, so they can confidently attract their ideal clients & market themselves in an authentic & aligned way.

A brief rundown on me - I'm an established copywriter, qualified life coach and published author. My book 'The Self Confidence & Self Esteem Bible' has helped thousands of busy wives & mothers reclaim their confidence, whilst my fiction novel 'The Last Angel' has entertained many a fantasy/alternative fiction reader. [You can find more info on my books, here.]

I'm also a creative ambivert, qualified Life Coach, wife & mother. I live in Cornwall with my adult daughter and a nutty, sensitive rescue Belgian Shepherd dog, Danny.

But let's talk about you...

As a published author, her book The Self Confidence & Self Esteem Bible has helped thousands of busy wives & mothers reclaim their confidence, whilst her fiction novel The Last Angel has entertained many a fantasy/alternative fiction reader. [You can find more info on Sarah’s books, here.]

Sarah is a creative ambivert, qualified Life Coach, wife & mother. She lives in Cornwall with her daughter & their nutty, sensitive rescue Belgian Shepherd dog, Danny.

Why work with me?

I see you, I hear you & I feel you. I know how much courage it takes to run your own business. I know how much faith it takes to speak from your heart – & I know how much of a positive impact your business can have on the world.

I believe that every woman has the potential inside them to have a bigger positive impact on themselves, their lives & the world. By helping you to write authentically from your heart – whether it’s in your social media content, blog posts, or on your website – I’m helping you step into your potential so you can help positively impact yourself & your life, as well as every client that works with you.

My unique mix of business knowledge, experience, coaching, writing skills & intuition all combines nicely together to give me the right skills to help female entrepreneurs like you.Because I don’t just focus on content creation. I focus on connection, authenticity & building relationships – it’s not just content for content’s sake, sales & SEO. I use my unique 3S Framework to help clients find their uniqueness & put it all into their content.

I’ve spent the last 16 years running my own online business. I’ve been copywriting & ghost-blogging for clients for the last 8+ years, & as an ambivert, I know how it feels to be an introvert who wants & needs to get visible, but also doesn’t want to be inauthentic in the process.

Memberships & Associations...

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Why I do it

I do what I do because I want to create a real impact on other women who are trying to create a business that works in a heart-centred way. I want them to see how unique & special they are & to know they have all the skills, talent & determination to change their story, create the lifestyle they need, & have a successful, profitable business.

I’m proud of how I care about all my clients & encourage them to infuse honesty & vulnerability into their content, form better connections & put more of themselves into their business. I love how I can pull out all the stories in their life & show them how to use them to better connect with their ideal clients.

And I get the most enjoyment out of seeing how excited & positive a client gets, over everything they uncover – to be reminded & have their confidence & passion boosted – when they see their potential & the unlimited ideas they have just opened up for them.

What I stand for

These are the values I hold dear to me. They’re what I stand for and what drives me forward in business. I put these values at the centre of everything I do – and I look to only work with clients (and partner/do business with those), who hold these same values close to their business heart too.


I believe we all have awesomeness inside us. When you lean into your authenticity, you shine that bit brighter, because being authentic feels amazing & liberating! I get so much joy from helping people shine brighter & understand how to be authentic & heart-based in business.

That’s why I help people just like you, to connect in with what makes you special & unique,
& express that in your content. How? By getting clear on the stories & experiences from your own life and using them openly & honestly, to share more of ‘you’ with your ideal audience.

Simplicity & Ease

I know running a business can be difficult, but your business content shouldn’t add to that. You don’t want soul-less content – you deserve to have content that is simple to create & easy to understand.

It’s why I value simplicity & ease – & it’s why I infuse this through every Soul Story Sales® course or program I create. I make sure to only give you the advice, strategies & templates you need, so you can skip overwhelm & get on with confidently sharing your knowledge, giving value & building better connections with your ideal clients.


When you know who you are & how to show up in your business, your confidence soars. You know what to talk about & how to open up – you can put your heart & soul back into your business & your content – & I’m driven to help you achieve that.

Because I believe that the stories you use ARE the key to making that happen. They help empower you to shine brighter, own your expertise, form better & deeper connections with your clients, be more authentic in your business & ultimately, get the engagement, leads & sales you deserve.

Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

© Copyright 2009-2023 Sarah PJ White. All Rights Reserved.