by Sarah PJ White | Business Blog, Business Marketing
A lot of online businesses see blogging and social media as an either/or kind of scenario. You feel like you have to make a choice between the instant appeal of posting short-form content on social media, versus writing the long-form, slower growing content required...
by Sarah PJ White | Business Blog
It can be really tough, trying to think of things to write about for your business blog. You want to write blogs that get interactions and conversions, but you also don’t want to come over as too pushy or salesy. Yet when it comes to thinking about those subjects that...
by Sarah PJ White | Business Blog
In the final part of this three-part mini-series on repurposing content, we’re going to look at how wide you can spread your net, if you repurpose your content – in other words, how to create a content strategy that enables you to both create more content...
by Sarah PJ White | Business Blog
If you want to get maximum value out of your blog posts, repurposing is a great solution. But it isn’t the only solution out there. Repurposing content is great, but what about your original blog post ideas – can you do more with those? The short answer,...
by Sarah PJ White | Business Marketing
Many small business owners want to blog about products and services, but hold themselves back from doing so. Why? Because they’re worried how it will look to their readers. They don’t want to look spammy and they’re often worried about how it’ll look to their readers....
