Ready To Put Your Heart & Soul Back Into Your Business Content?

If you want to be more confident & authentic with your business content, form better connections with your ideal clients & ultimately, make more sales - you'll love this FREE business storytelling guide!

You'll learn the 5 core business stories you NEED to be sharing [& some simple implementation tips!] to help introduce you to story-based marketing, learn how to grow your visibility, have loads to talk about & easily write aligned, authentic content that puts YOU back into your business content.

If You Want To Stand Out In Business, You Need To Be Brave & Put More Of You Into It.

Hi, I'm Sarah, Content Storytelling & Heart-Centred Business Consultant, & I use my unique combination of Soul Story Sales® to help midlife service-based female entrepreneurs go from 'barely there' to aligned, confident & thriving.

I help you understand how to use story-based marketing & authentic business techniques to put the heart & soul back into your content & your business, so you can confidently attract your ideal clients, market yourself in an aligned way, & grow a business that not only feels authentic & good but also helps you reach your goals & your own version of success.

As a small business owner, your business is an integral part of your life. You want to love what you do, learn how to do it well & be proud of your business achievements. But you also need to put YOU at the heart of your business – & that means starting by getting clear on the different stories you can share. Because those stories from your personal & professional lives are GOLD for your business branding and for boosting your confidence, increasing your visibility, & building better relationships with your ideal clients. And of course, if you feel good about those things, you'll also want to build a business that feels good too - one that is aligned to your values & beliefs, helps you reach your financial goals and helps you achieve the business & lifestyle goals you want.

My focus is to give you the support, help & practical advice you need to learn how to confidently own your uniqueness, share those amazing stories & effectively market yourself & grow your business in a way that feels good AND achieves the levels of success you want - without it negatively impacting on your values, personal lifestyle or your health.

Ways To Work With Me

Soul Stories For Business®

1:1 VIP 5-Session


If you're tired of being stuck & are ready to bypass your excuses & get your business visible again, this 1:1 VIP experience is for you.

Over the course of 5 Zoom sessions, we'll go through the Soul Stories For Business® program to work on your messaging, confidence & content marketing.

You'll be ready to hit the ground running, with a wealth of things to talk about, a simple to follow marketing plan & a renewed passion for your business.

£900 (or 3 x £300)

Soul Stories For Business®



Can't quite stretch your budget to get 1:1 help with your business storytelling? I've got you covered with the self-study version of my flagship program.

It's perfect if you're confident working on your own. It covers the same core elements as the VIP 1:1 Program but, to make it more affordable, the 1:1 help has been removed.

You go through the workbook & resources at your own pace, to establish your stories, work on messaging, confidence & content marketing.


The Barely there Entrepreneur®

Monthly Membership

If you're a heart-centred female entrepreneur looking to create a business that feels good, you're going to love this supportive, collaborative membership!

It's for those who want to create a business that feels good, is aligned to your values & will help you go from 'barely there' to aligned, confident & thriving.

Want more benefits? It also helps you boost confidence, create better content, build closer friendships & ultimately, reach your goals & make more sales!


What My Clients Say

"Before taking Sarah’s Soul Stories For Business® retreat I found it very hard to get my ideas & what I wanted to write about onto paper. Sarah helped cut through all the doubt, helping me take my life experiences & giving me back over 50 stories that I could use & the confidence to use them. It felt like having a friendly chat.

I would thoroughly recommend Sarah to others, especially if they are stuck on what to write about & how to put more of themselves into their business marketing & connect with their ideal audience in a way that works & feels right for them. That for me what the most important part."
— Sarah Beckwith, Breakthrough & Shine

I was hesitant & unsure of how to express & promote myself on a bigger stage & needed help with planning & getting me ‘unstuck’.

Sarah helped me uncover stories I didn’t even think were stories, but she showed me how they were relevant to my business journey.

She has a way of weaving words that makes your life experiences sound like something you want to hear more about. I’m really looking forward to sharing my stories now & I’m sure this will further help increase my visibility online & ultimately grow my business.

— Rachel Louise John, Soul BEing

…Your stories are the most powerful way that you can communicate with your clients & prospective clients, & Sarah knows exactly how you can use them to get real engagement time & again…

I highly recommend working with Sarah so that you have authentic, heart-centred stories & a structure to use them that will help you & your business grow.”

— Yvette Lamidey, The Business Locksmith

Meet Content Storytelling & Heart-Centred Business Consultant Sarah PJ White

I'm an established copywriter, qualified life coach & a published author of both fiction & non-fiction. Based in Cornwall, but absolutely love helping entrepreneurs in all locations to connect better with themselves, their business & their audience in a way that feels good!

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Latest Blog Posts

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25 simple ways to show your personality on social media

August 09, 20224 min read

Do you know how to show your personality on social media? It’s essential to grow your fanbase, whether you’re looking to make personal friends or gain business followers. Because no matter the reason you’re on social media, they were all created to be social places. Each is the perfect space to make friends, connect over shared interests and hang around with people who inspire you, make you laugh and generally have a good time. 

But how does that work in a business setting?

Business owners have personalities too!

It starts when you realise your business is an extension of you. As a business owner, you still need to showcase your personality because people want to know, like and trust the person they’re buying from.

More emphasis is being put on spending your time and money on those businesses that share the same values, ethics and beliefs you have. People want to align themselves with the causes they hold dear, so you need to share more about who you are and what you’re about.

No matter the reasons behind wanting to make friends online, you need to show your personality, who you are and why you’re a good person to know. 

25 simple ways to show your personality on social media

So whether you’re looking to show your personality on social media for business or personal reasons, here are some simple ideas to get you started.

  1. Use your own photos wherever possible - limit the use of stock images. If you’re not a tidy person, sharing a picture of a gorgeous desk and pretending it’s yours isn’t going to showcase who you really are!

  2. Take photos of things that catch your eye - especially when you’re out and about.

  3. Show up in your photos - get used to putting your face in front of the camera. If you’re shy, start with part of you (like a side profile, your hands or feet etc.). 

  4. Share GIFs and memes - things you find funny.

  5. Make use of emojis - sprinkle them throughout your text.

  6. Post a photo of what you’re reading - inspiring non-fiction, entertaining fiction, share it all.

  7. Go behind the scenes - what you’re working on, where you work, your home.

  8. Go live or post videos - people connect with people, so let them see you!

  9. Share your stories on social media - big or small, lighthearted or informative.

  10. Talk about your struggles and your wins - show all sides of your personality.

  11. Share the things you love - from your pet to your shoes!

  12. Talk about what you’re watching - you never know who else is just waiting to chat about that specific program or film!

  13. Share other people’s content - showcase content you find interesting or inspiring.

  14. Document your day - you could do a day-in-a-life story or create a montage of photos.

  15. Showcase your mannerisms and preferences - do you love having a different mug for each day of the week? Maybe you have a shoe collection? Show these things off.

  16. Share funny or embarrassing things that have happened - something you said, saw or did; share the fun!

  17. Talk about your thoughts and feelings - your business or personal goal, your thoughts around a specific topic, how you feel about an upcoming event etc.

  18. Shout out to the people you admire and follow - show who you look up to and who inspires you.

  19. Share your favourites - whether it’s a quote, TV show or a flower, share what you like (and dislike!)

  20. Showcase who you are and what you stand for - share what you love and dislike.

  21. Talk about your involvement in the local community - the businesses you buy from, the charities you support and if you donate your time or money to local causes.

  22. Use your own words and phrases - talk and write in your own voice; if it’s something you do, use words like ‘biz’ instead of business, ‘cos’ instead of because and opt for all the ‘wanna’, ‘coulda’ and ‘shoulda’s’ you want! 

  23. Talk about what you do - at work and home.

  24. Have a branding board - this doesn’t mean you need to have a designed feed or go all colour coordinated with your content, but be mindful of the colours and fonts you are using on any created pieces of content.

  25. Take the time to comment on other people’s posts - you’re online to be social, so let that part of your personality shine through.

If you’re wondering how to show your personality on social media, use the ideas above to get you started. And if you’re a business owner looking for help uncovering interesting stories you can talk about from your life and/or business, I’ve got something that will help. Check out my free guide, ‘The 5 Business Stories You Need To Share To Put More Of YOU Into Your Business’. Click here to check it out and get a copy for yourself.

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Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

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