Ready To Put Your Heart & Soul Back Into Your Business Content?

If you want to be more confident & authentic with your business content, form better connections with your ideal clients & ultimately, make more sales - you'll love this FREE business storytelling guide!

You'll learn the 5 core business stories you NEED to be sharing [& some simple implementation tips!] to help introduce you to story-based marketing, learn how to grow your visibility, have loads to talk about & easily write aligned, authentic content that puts YOU back into your business content.

If You Want To Stand Out In Business, You Need To Be Brave & Put More Of You Into It.

Hi, I'm Sarah, Business Storytelling & Heart-Centred Content Consultant, & I use my unique combination of Soul Story Sales® to help service-based female entrepreneurs use story-based, authentic marketing to put their heart & soul back into their content, so they can confidently attract their ideal clients & market themselves in an aligned way.

As a small business owner, your business is an integral part of your life. You want to love what you do, learn how to do it well & be proud of your business achievements. But you also need to put YOU at the heart of your business – & that means getting clear on the different stories you can share. Those stories from your personal & professional lives are GOLD for your business branding as well as boosting your confidence, increasing your visibility & building better relationships (& sales!) with your ideal clients.

My focus is to give you the support, help & practical advice you need to learn how to confidently own your uniqueness, share those amazing stories & effectively market yourself in a way that feels good AND grows your business to the levels of success you want.

Ways To Work With Me

Soul Stories For Business® 1:1 VIP Virtual Retreat Program

If you're tired of being stuck & are ready to bypass your excuses & get your business visible again, this 1:1 VIP experience is for you.

Over the course of 5 Zoom sessions, we'll go through the Soul Stories For Business® program to work on your messaging, confidence & content marketing. You'll be ready to hit the ground running, with a wealth of things to talk about, a simple to follow marketing plan & a renewed passion for your business.

£900 (or 3 x £300)

Soul Stories For Business® Self Study Program

Can't quite stretch your budget to get 1:1 help with your business storytelling? I've got you covered! This self-study version of my flagship program is perfect if you're confident working on your own.

It covers the same core elements but, to make it more affordable, the 1:1 help has been removed. You go through the workbook & resources at your own pace, to establish
your stories, work on messaging, confidence & content marketing.


Soul Story Sales ® Monthly Membership

If you're a heart-centred female entrepreneur who's looking to create authentic content & genuine connections online, but need a little help & support, you're not alone.

That's what this Membership has been designed for! It's a supportive, collaborative community for those who want the know-how, advice & ongoing support, to use story-based marketing to confidently create content that comes from the heart & speaks to your ideal clients.


What My Clients Say

"Before taking Sarah’s Soul Stories For Business® retreat I found it very hard to get my ideas & what I wanted to write about onto paper. Sarah helped cut through all the doubt, helping me take my life experiences & giving me back over 50 stories that I could use & the confidence to use them. It felt like having a friendly chat.

I would thoroughly recommend Sarah to others, especially if they are stuck on what to write about & how to put more of themselves into their business marketing & connect with their ideal audience in a way that works & feels right for them. That for me what the most important part."
— Sarah Beckwith, Breakthrough & Shine

I was hesitant & unsure of how to express & promote myself on a bigger stage & needed help with planning & getting me ‘unstuck’.

Sarah helped me uncover stories I didn’t even think were stories, but she showed me how they were relevant to my business journey.

She has a way of weaving words that makes your life experiences sound like something you want to hear more about. I’m really looking forward to sharing my stories now & I’m sure this will further help increase my visibility online & ultimately grow my business.

— Rachel Louise John, Soul BEing

…Your stories are the most powerful way that you can communicate with your clients & prospective clients, & Sarah knows exactly how you can use them to get real engagement time & again…

I highly recommend working with Sarah so that you have authentic, heart-centred stories & a structure to use them that will help you & your business grow.”

— Yvette Lamidey, The Business Locksmith

Meet Business Storytelling Consultant Sarah PJ White

There’s a two-‘person’ tag team behind Sarah PJ White – it comprises Director & heart-centred content creator [Sarah] & a four-legged, occasional office sidekick [Danny] who enjoys sleeping & running off with anything he can pinch whilst your back is turned.

Memberships & Associations...

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Latest Blog Posts

Never underestimate how much of an expert you are

business mindset
June 30, 20213 min read

Doubting yourself and your abilities is a rite of passage for many entrepreneurs. However, far too many entrepreneurs underestimate how much of an expert they are. Hiding their skills and knowledge from the world and playing small to avoid owning how great they are. 

But if you want to grow as an entrepreneur and business owner, you need to learn how to embrace how much of an expert you are. Here’s how you can get started with recognising that you are an expert in your field.

Know that it’s OK for you to be an expert!

One of the biggest things heart-based entrepreneurs struggle with is acknowledging their expertise. They know they’re good at what to do; they just have trouble vocalising it.

But it’s OK to see yourself as an expert, and it’s OK to be an expert! It doesn’t mean you’re saying you know everything there is to know about your niche or subject. It isn’t about putting yourself on any form of pedestal. You’re simply owning the fact that you’re good at what you do - and that’s a good thing!

Remind yourself of how much of an expert you are

If you’re struggling to see how much of an expert you are, find evidence to back up your expert status. Look at what qualifications you have and the training you’ve gone through. Acknowledge how many hours you’ve spent honing your skills and the in-house experience you’ve accumulated through your clients. Read the testimonials and feedback you’ve had from your clients. Share stories based on those achievements, as they’re going to help you own your expertise. 

[Check out 33 easy ways to add storytelling into your business, for some ideas on how you can use stories to help showcase your expertise.]

Know why you’re in business

As mentioned in my blog post How to ramp up your business confidence, knowing your why is essential to improving your confidence. It also helps you get out of your own way when it comes to accepting that expertise label. Because when you know why you’re in business and are focusing on that, you aren’t worried about being the expert. You’re simply doing what you’re good at, helping those who need you, and simply getting on with your business.

Invest in you and your business

Investing in those things you and your business need to grow is an essential part of being a business owner. As shown in The 5 things you need to invest in when starting an online business, investing in you is an essential part of that as it shows you think you’re worthy of investing in. This includes working on your mindset and those beliefs about owning your expert status. But it’s also about investing in the business tools and resources you need, so you can better showcase your expertise and provide the best level of service you can to your clients.

Work on boosting yourself

If you want to truly appreciate how much of an expert you are, work on boosting your confidence and self-esteem. Because mindset issues such as self-sabotage, imposter syndrome, playing small and even blocking the flow of money into your business all stem from lower confidence and esteem.

Doubting yourself and your abilities is a rite of passage for many entrepreneurs. It’s one of the 10 Ugly truths you need to hear about working for yourself. But that doesn’t mean you don’t deserve to be seen as an expert. If you can provide your clients with the help, support and solutions they need, they already see you as the expert who can help them. It’s then down to you to start seeing how much of an expert you are too. Because it’s only when you do that, you’ll be able to help even more people and take your business to the next level.

heart-based businessbusiness growthvisibility
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Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

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