Ready To Put Your Heart & Soul Back Into Your Business Content?

If you want to be more confident & authentic with your business content, form better connections with your ideal clients & ultimately, make more sales - you'll love this FREE business storytelling guide!

You'll learn the 5 core business stories you NEED to be sharing [& some simple implementation tips!] to help introduce you to story-based marketing, learn how to grow your visibility, have loads to talk about & easily write aligned, authentic content that puts YOU back into your business content.

If You Want To Stand Out In Business, You Need To Be Brave & Put More Of You Into It.

Hi, I'm Sarah, Business Storytelling & Heart-Centred Content Consultant, & I use my unique combination of Soul Story Sales® to help service-based female entrepreneurs use story-based, authentic marketing to put their heart & soul back into their content, so they can confidently attract their ideal clients & market themselves in an aligned way.

As a small business owner, your business is an integral part of your life. You want to love what you do, learn how to do it well & be proud of your business achievements. But you also need to put YOU at the heart of your business – & that means getting clear on the different stories you can share. Those stories from your personal & professional lives are GOLD for your business branding as well as boosting your confidence, increasing your visibility & building better relationships (& sales!) with your ideal clients.

My focus is to give you the support, help & practical advice you need to learn how to confidently own your uniqueness, share those amazing stories & effectively market yourself in a way that feels good AND grows your business to the levels of success you want.

Ways To Work With Me

Soul Stories For Business® 1:1 VIP Virtual Retreat Program

If you're tired of being stuck & are ready to bypass your excuses & get your business visible again, this 1:1 VIP experience is for you.

Over the course of 5 Zoom sessions, we'll go through the Soul Stories For Business® program to work on your messaging, confidence & content marketing. You'll be ready to hit the ground running, with a wealth of things to talk about, a simple to follow marketing plan & a renewed passion for your business.

£900 (or 3 x £300)

Soul Stories For Business® Self Study Program

Can't quite stretch your budget to get 1:1 help with your business storytelling? I've got you covered! This self-study version of my flagship program is perfect if you're confident working on your own.

It covers the same core elements but, to make it more affordable, the 1:1 help has been removed. You go through the workbook & resources at your own pace, to establish
your stories, work on messaging, confidence & content marketing.


Soul Story Sales ® Monthly Membership

If you're a heart-centred female entrepreneur who's looking to create authentic content & genuine connections online, but need a little help & support, you're not alone.

That's what this Membership has been designed for! It's a supportive, collaborative community for those who want the know-how, advice & ongoing support, to use story-based marketing to confidently create content that comes from the heart & speaks to your ideal clients.


What My Clients Say

"Before taking Sarah’s Soul Stories For Business® retreat I found it very hard to get my ideas & what I wanted to write about onto paper. Sarah helped cut through all the doubt, helping me take my life experiences & giving me back over 50 stories that I could use & the confidence to use them. It felt like having a friendly chat.

I would thoroughly recommend Sarah to others, especially if they are stuck on what to write about & how to put more of themselves into their business marketing & connect with their ideal audience in a way that works & feels right for them. That for me what the most important part."
— Sarah Beckwith, Breakthrough & Shine

I was hesitant & unsure of how to express & promote myself on a bigger stage & needed help with planning & getting me ‘unstuck’.

Sarah helped me uncover stories I didn’t even think were stories, but she showed me how they were relevant to my business journey.

She has a way of weaving words that makes your life experiences sound like something you want to hear more about. I’m really looking forward to sharing my stories now & I’m sure this will further help increase my visibility online & ultimately grow my business.

— Rachel Louise John, Soul BEing

…Your stories are the most powerful way that you can communicate with your clients & prospective clients, & Sarah knows exactly how you can use them to get real engagement time & again…

I highly recommend working with Sarah so that you have authentic, heart-centred stories & a structure to use them that will help you & your business grow.”

— Yvette Lamidey, The Business Locksmith

Meet Business Storytelling Consultant Sarah PJ White

There’s a two-‘person’ tag team behind Sarah PJ White – it comprises Director & heart-centred content creator [Sarah] & a four-legged, occasional office sidekick [Danny] who enjoys sleeping & running off with anything he can pinch whilst your back is turned.

Memberships & Associations...

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Latest Blog Posts

How to create more content without burning yourself out

authentic marketing
June 23, 20215 min read

Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. Content promotes what you do and showcases your expertise, so you know you need to create more content to keep up the visibility. But creating all of that content takes up valuable time. And if you’re looking to get visible, you’ll often fight the urge to be on every platform you can - leading to a risk of burning yourself out.

So how can you create more content, without burning yourself out? Read on to discover the five different ways you can easily do just that!

Create more content by repurposing what you create

There are so many different ways you can repurpose the content you create. You start with a main pillar piece of content, such as a blog or video, and then carve it up into smaller pieces. These smaller pieces can be used for your social media posts, graphics, memes and quotes.

You can also look to recreate the existing piece into a new format. A blog can be turned into slides or read out to create a video. A video can be transcribed and changed into a blog or podcast. 

If you’re looking for step-by-step instructions on how to repurpose your content, check out the 10-step process in this blog post: How to be seen everywhere at once as well as the info in this one: How to repurpose blog content for social media

Syndicate your content

Syndication is another way of expanding your reach, without having to create more content from scratch. Sites such as Medium and Thrive Global both take articles that have previously been published elsewhere. You’ll need to rework the ending of your piece though, if you have a direct call to action on it to your site, as they don’t like you promoting yourself directly within your article. If you’re looking to drive traffic to your site, you can always add a sentence that states ‘originally published on [your website].’

And let’s not forget your own LinkedIn profile. LinkedIn is a great place to republish your existing blog posts too! You can post as is, but it’s worth spending a few minutes rewriting the introduction and ending. That way, you have a new article to post on there, that covers the same content! You can also experiment with posting just the opening paragraph in a post, linking back to the original post on your website.

Think content curation as well as content creation

As mentioned in my earlier blog Why you should be using content curation in your business marketingyour business needs content. Content curation is simply the act of sharing content created by someone other than you. For example, sharing someone else’s blog post or discussing the merits of using a complementary service to yours, and then linking to their lead magnet.

Content curation helps you save time and energy, whilst minimising the need to create more content. You can use sites such as Feedly to gather together content that interests you, so you can go through and share at a later date. It’s also a great idea to use the inbuilt ‘save’ and ‘bookmark’ functions within the different social media platforms to do the same.

Reshare existing content

Don’t always think that you need to always be creating content either. If you want to avoid burning yourself out with all the content you need to create, start resharing your existing content. Blog and social media posts don’t have to be a one-time-done scenario. The popular posts will always have value in them, so they can be reshared.

Use a tool such as Missinglettr to turn your blogs into automated campaigns. It takes your blog’s RSS feed and creates a series of posts for you to approve and schedule, over the upcoming months. You can then schedule them to your different social media platforms, over a period of time that suits you.

Introduce a guest writer

A final suggestion is to introduce a guest writer. Many business owners are looking for additional places to guest publish their content and it’s a win-win for both of you. You get additional content onto your site, without creating it yourself, and they get a link back to their site and the potential of reaching a bigger audience.

Whilst we’re talking about guest writing, how about looking into being a guest yourself? You will gain the same benefits as previously mentioned, plus some sites are happy for you to use existing content. Of course, you’ll need to check they’re OK for repurposed content - but if they’re not, it’s a prime opportunity to raise your profile and either expand or rework a subject you’ve already covered on your own site.

Content creation is one of those tasks all online business owners need to do. Without content, you have nothing to share on your website and social media platforms. But constantly coming up with new ideas and creating content can eat into your time and lead to burnout. 

So use the ideas above to get into the routine of working smarter with your content creation. There’s no need to create more content if you already have lots of content available to you. Not only will the ideas above help free up your time a little more, but they also ensure you’re making your initial ideas last longer and work harder for you. And as an added bonus, they help get your business in front of a wider audience too.

authentic marketingbusiness growthcontent creation
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Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

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