Ready To Put Your Heart & Soul Back Into Your Business Content?

If you want to be more confident & authentic with your business content, form better connections with your ideal clients & ultimately, make more sales - you'll love this FREE business storytelling guide!

You'll learn the 5 core business stories you NEED to be sharing [& some simple implementation tips!] to help introduce you to story-based marketing, learn how to grow your visibility, have loads to talk about & easily write aligned, authentic content that puts YOU back into your business content.

If You Want To Stand Out In Business, You Need To Be Brave & Put More Of You Into It.

Hi, I'm Sarah, Content Storytelling & Heart-Centred Business Consultant, & I use my unique combination of Soul Story Sales® to help midlife service-based female entrepreneurs go from 'barely there' to aligned, confident & thriving.

I help you understand how to use story-based marketing & authentic business techniques to put the heart & soul back into your content & your business, so you can confidently attract your ideal clients, market yourself in an aligned way, & grow a business that not only feels authentic & good but also helps you reach your goals & your own version of success.

As a small business owner, your business is an integral part of your life. You want to love what you do, learn how to do it well & be proud of your business achievements. But you also need to put YOU at the heart of your business – & that means starting by getting clear on the different stories you can share. Because those stories from your personal & professional lives are GOLD for your business branding and for boosting your confidence, increasing your visibility, & building better relationships with your ideal clients. And of course, if you feel good about those things, you'll also want to build a business that feels good too - one that is aligned to your values & beliefs, helps you reach your financial goals and helps you achieve the business & lifestyle goals you want.

My focus is to give you the support, help & practical advice you need to learn how to confidently own your uniqueness, share those amazing stories & effectively market yourself & grow your business in a way that feels good AND achieves the levels of success you want - without it negatively impacting on your values, personal lifestyle or your health.

Ways To Work With Me

Soul Stories For Business®

1:1 VIP 5-Session


If you're tired of being stuck & are ready to bypass your excuses & get your business visible again, this 1:1 VIP experience is for you.

Over the course of 5 Zoom sessions, we'll go through the Soul Stories For Business® program to work on your messaging, confidence & content marketing.

You'll be ready to hit the ground running, with a wealth of things to talk about, a simple to follow marketing plan & a renewed passion for your business.

£900 (or 3 x £300)

Soul Stories For Business®



Can't quite stretch your budget to get 1:1 help with your business storytelling? I've got you covered with the self-study version of my flagship program.

It's perfect if you're confident working on your own. It covers the same core elements as the VIP 1:1 Program but, to make it more affordable, the 1:1 help has been removed.

You go through the workbook & resources at your own pace, to establish your stories, work on messaging, confidence & content marketing.


The Barely there Entrepreneur®

Monthly Membership

If you're a heart-centred female entrepreneur looking to create a business that feels good, you're going to love this supportive, collaborative membership!

It's for those who want to create a business that feels good, is aligned to your values & will help you go from 'barely there' to aligned, confident & thriving.

Want more benefits? It also helps you boost confidence, create better content, build closer friendships & ultimately, reach your goals & make more sales!


What My Clients Say

"Before taking Sarah’s Soul Stories For Business® retreat I found it very hard to get my ideas & what I wanted to write about onto paper. Sarah helped cut through all the doubt, helping me take my life experiences & giving me back over 50 stories that I could use & the confidence to use them. It felt like having a friendly chat.

I would thoroughly recommend Sarah to others, especially if they are stuck on what to write about & how to put more of themselves into their business marketing & connect with their ideal audience in a way that works & feels right for them. That for me what the most important part."
— Sarah Beckwith, Breakthrough & Shine

I was hesitant & unsure of how to express & promote myself on a bigger stage & needed help with planning & getting me ‘unstuck’.

Sarah helped me uncover stories I didn’t even think were stories, but she showed me how they were relevant to my business journey.

She has a way of weaving words that makes your life experiences sound like something you want to hear more about. I’m really looking forward to sharing my stories now & I’m sure this will further help increase my visibility online & ultimately grow my business.

— Rachel Louise John, Soul BEing

…Your stories are the most powerful way that you can communicate with your clients & prospective clients, & Sarah knows exactly how you can use them to get real engagement time & again…

I highly recommend working with Sarah so that you have authentic, heart-centred stories & a structure to use them that will help you & your business grow.”

— Yvette Lamidey, The Business Locksmith

Meet Content Storytelling & Heart-Centred Business Consultant Sarah PJ White

I'm an established copywriter, qualified life coach & a published author of both fiction & non-fiction. Based in Cornwall, but absolutely love helping entrepreneurs in all locations to connect better with themselves, their business & their audience in a way that feels good!

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Latest Blog Posts

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4 reasons why you’re feeling stuck with messaging and your business

February 24, 20225 min read

Running a business can be tough. And if you’re currently feeling stuck with your messaging and in your business generally, it can be soul-destroying for you. You want your own business to be a success but feel like you just can’t seem to make it work.

You may even find yourself in a position where you need more clients, more money and more time. You’re totally frustrated with yourself over your lack of progress, so you start doubting yourself. And before you know it, you’re wondering if you’re even cut out to run your own business in the first place.

Feeling stuck with your messaging? You’re not alone!

Ask any business owner to be honest with you, and they’ll agree you’re not alone. We all feel stuck at one stage or another, especially if we’re doing something that takes us out of our comfort zone.

But if you’re feeling so stuck that you’re doubting whether you’re cut out to be a business owner, you need to look at the four key reasons I’m sharing in this blog. Because it took me far too long in my own business journey to realise that if you’re feeling stuck, it’s usually down to one or more of these four key reasons. And if you want to shift and get going again, you need to address the core issues behind them so that you can start confidently moving forward again.

Reason #1: You’ve lost sight of your vision

Your business vision drives you forward, and it’s the vision that will motivate you when things get tough. It’s often tied to the reason why you’re working for yourself in the first place.

But if you’ve lost sight of your vision or never had one, you have nowhere to go – and nothing to head towards. And there’s nothing to motivate you to keep going. It’s the same if you’ve outgrown your vision – if you don’t make a new one, you’ll feel no desire to grow or expand further.

So get clear on what it is you want. Journal on it, visualise how it will look – see it, feel it and connect with it. Do that for 5 minutes each day, and you’ll soon be motivated by it. You could also create a vision board of words and images that inspire you and reflect your vision. You can then use that to also help you visualise what you want.

Reason #2: You’re not showing up

If you want to grow your business, you need to get visible. And if you’re hiding and not being visible, you’re not showing up!

There can be so many reasons why you’re not showing up, from limiting beliefs and fears over success or failure to a lack of confidence or self-doubt. The key is to understand why this is happening for you – and that may need you to work through things with a coach or therapist.

In the meantime, the best thing you can do is work on your mindset and self every single day. Start with what you think is currently stopping you from being visible. Journal on your responses to ‘Why am I not showing up’ and ‘If I was more visible in business, then…’.

And when it comes to getting visible, start small. Scrap the ‘go big or go home’ mentality and aim for one thing – whether that’s one post, interacting with one person, getting one subscriber or being brave for one day.

Reason #3: You think you’re broken and need fixing in some way

You don’t need to be perfect, have all the answers, and know everything to run a successful business. Because it isn’t about you – it’s about the solutions you can give your clients.

So you don’t NEED to do another cause or clear your childhood trauma or limiting beliefs before moving your business forward. And you certainly don’t need to be ‘fixed’ – you just need to get started!

Because you can work on yourself, your issues and your blocks WHILST you’re working on your business.

So help yourself get out of your own way by deciding who you need to become. I found this so helpful in getting started – what actions, thoughts, beliefs, and behaviours do you need to adopt to become your future you now? Another great exercise is to write down your past wins and successes so you have something to remind you of how great you are when you start doubting yourself.

Reason #4: You haven’t anchored into your stories and messaging

You see, it’s the stories you can share that drive your messaging. They give you focus for your messaging and posts, and they help you connect emotionally with your clients.

When you know the different stories you can share, you no longer have to hide or worry about what to talk about. You’ll always have content for your messaging, and your messaging will resonate with your ideal clients. And you’ll be able to embrace being the expert that you are.

Stories are everything.

So start by getting clear on why you’re in business and who you want to help. You can then look at the journey you took to get here and whether there are other stories in your life that are relevant to your current audience. Think about your experiences, qualifications, interests and values – as these can all help you find some valuable stories to share.

And when it comes to stories and messaging, I can help.

If you’re looking for a little help to get started with storytelling, get yourself a copy of my freebie – it will show you the 5 different stories you need to be sharing in your business, why they matter and how to use them. You can also access it by clicking on the big button below!

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Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

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