Ready To Put Your Heart & Soul Back Into Your Business Content?

If you want to be more confident & authentic with your business content, form better connections with your ideal clients & ultimately, make more sales - you'll love this FREE business storytelling guide!

You'll learn the 5 core business stories you NEED to be sharing [& some simple implementation tips!] to help introduce you to story-based marketing, learn how to grow your visibility, have loads to talk about & easily write aligned, authentic content that puts YOU back into your business content.

If You Want To Stand Out In Business, You Need To Be Brave & Put More Of You Into It.

Hi, I'm Sarah, Content Storytelling & Heart-Centred Business Consultant, & I use my unique combination of Soul Story Sales® to help midlife service-based female entrepreneurs go from 'barely there' to aligned, confident & thriving.

I help you understand how to use story-based marketing & authentic business techniques to put the heart & soul back into your content & your business, so you can confidently attract your ideal clients, market yourself in an aligned way, & grow a business that not only feels authentic & good but also helps you reach your goals & your own version of success.

As a small business owner, your business is an integral part of your life. You want to love what you do, learn how to do it well & be proud of your business achievements. But you also need to put YOU at the heart of your business – & that means starting by getting clear on the different stories you can share. Because those stories from your personal & professional lives are GOLD for your business branding and for boosting your confidence, increasing your visibility, & building better relationships with your ideal clients. And of course, if you feel good about those things, you'll also want to build a business that feels good too - one that is aligned to your values & beliefs, helps you reach your financial goals and helps you achieve the business & lifestyle goals you want.

My focus is to give you the support, help & practical advice you need to learn how to confidently own your uniqueness, share those amazing stories & effectively market yourself & grow your business in a way that feels good AND achieves the levels of success you want - without it negatively impacting on your values, personal lifestyle or your health.

Ways To Work With Me

Soul Stories For Business®

1:1 VIP 5-Session


If you're tired of being stuck & are ready to bypass your excuses & get your business visible again, this 1:1 VIP experience is for you.

Over the course of 5 Zoom sessions, we'll go through the Soul Stories For Business® program to work on your messaging, confidence & content marketing.

You'll be ready to hit the ground running, with a wealth of things to talk about, a simple to follow marketing plan & a renewed passion for your business.

£900 (or 3 x £300)

Soul Stories For Business®



Can't quite stretch your budget to get 1:1 help with your business storytelling? I've got you covered with the self-study version of my flagship program.

It's perfect if you're confident working on your own. It covers the same core elements as the VIP 1:1 Program but, to make it more affordable, the 1:1 help has been removed.

You go through the workbook & resources at your own pace, to establish your stories, work on messaging, confidence & content marketing.


The Barely there Entrepreneur®

Monthly Membership

If you're a heart-centred female entrepreneur looking to create a business that feels good, you're going to love this supportive, collaborative membership!

It's for those who want to create a business that feels good, is aligned to your values & will help you go from 'barely there' to aligned, confident & thriving.

Want more benefits? It also helps you boost confidence, create better content, build closer friendships & ultimately, reach your goals & make more sales!


What My Clients Say

"Before taking Sarah’s Soul Stories For Business® retreat I found it very hard to get my ideas & what I wanted to write about onto paper. Sarah helped cut through all the doubt, helping me take my life experiences & giving me back over 50 stories that I could use & the confidence to use them. It felt like having a friendly chat.

I would thoroughly recommend Sarah to others, especially if they are stuck on what to write about & how to put more of themselves into their business marketing & connect with their ideal audience in a way that works & feels right for them. That for me what the most important part."
— Sarah Beckwith, Breakthrough & Shine

I was hesitant & unsure of how to express & promote myself on a bigger stage & needed help with planning & getting me ‘unstuck’.

Sarah helped me uncover stories I didn’t even think were stories, but she showed me how they were relevant to my business journey.

She has a way of weaving words that makes your life experiences sound like something you want to hear more about. I’m really looking forward to sharing my stories now & I’m sure this will further help increase my visibility online & ultimately grow my business.

— Rachel Louise John, Soul BEing

…Your stories are the most powerful way that you can communicate with your clients & prospective clients, & Sarah knows exactly how you can use them to get real engagement time & again…

I highly recommend working with Sarah so that you have authentic, heart-centred stories & a structure to use them that will help you & your business grow.”

— Yvette Lamidey, The Business Locksmith

Meet Content Storytelling & Heart-Centred Business Consultant Sarah PJ White

I'm an established copywriter, qualified life coach & a published author of both fiction & non-fiction. Based in Cornwall, but absolutely love helping entrepreneurs in all locations to connect better with themselves, their business & their audience in a way that feels good!

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Latest Blog Posts

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15 Ways to create an impact with your business

February 18, 20223 min read

Do you want to make a difference in the lives of others in your own little way? It's often one of the key reasons why we go into business for ourselves - we want to create an impact in our own lives and those of our clients. This is especially true for service-based businesses and those entrepreneurs who are more heart-centred.

It’s often one of the driving forces behind our desire for business growth. But it’s also far too easy to let that desire hold you back. You end up doubting whether you’re in a position to affect any kind of impact on others, especially if you’re only just starting out or aren’t where you want to be financially.

Want to create an impact? Make the decision

But you need to know that impact is something you can create any time you like. You don't need to wait until you're established or earning  6 or 7-figures before you get started. It starts when you make the decision.

Take a donation to charity as an example. It’s something I know I’ve wanted to implement in my business for a while. Ask any charity, and they’ll tell you - any amount you can donate will make a difference. But we often put off starting it or setting up that initial payment because we fear it’s not big enough, we’re not able to create as significant an impact as we want.

Remember the ripple effect

But look at what happens when you skim a stone over the surface of a pond or river. It doesn’t have to be a big stone to create a large ripple. The combined effect of those smaller ripples gaining momentum makes the larger ripples across the surface.

And it’s the same with the impact you want to create. You don’t need to be a big influencer, and you don’t need to be doing something massive to create a difference for someone. Sometimes it’s the simple things that make the biggest difference.

15 ways you can create an impact right now

So if you’re looking for some simple ways to create impact, no matter where you currently are, here's what you CAN do now to make a difference:

⭐ Offer an initial low or free consultation

⭐ Create free content (blogs, social media content, podcasts) that inspires and educates

⭐ Share how you're being in your life - be the example

⭐ Offer 1-2 scholarship places every launch you run

⭐ Donate to a charity that's close to your heart

⭐ Help promote that charity or raise awareness for it

⭐ Work only with your ideal clients

⭐ Don't step over your own boundaries

⭐ Don't let others step over your boundaries

⭐ Talk about what you do

⭐ Talk about why you do it

⭐ Be real - share your struggles and your successes

⭐ Reach out to others because you can

⭐ Form connections and friendships

⭐ Support, uplift and motivate others

So why not look to work through all of the above? Some may be quite obvious impact creators, whilst others are more a lead by example kind of thing. But know that they will all positively impact your life and the lives of those around you - whether that’s your family and friends or your clients.

And if you need a little help getting clear on how to talk about what you do and why you do it, check out my latest free download. It will give you some storytelling advice to help make that easier for you. You can also opt-in for it, via the big 'Send Me The Guide' button below!

PS - If there is anything else you'd add to this list, do let me know in the comments! I’ll then look to update this blog post and add them as more suggestions come in.

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Get The Free Guide & Learn How Stories Will Put YOU Back Into Your Business Again!

This free guide will help you understand the key business stories you NEED to be sharing, to grow your visibility, form stronger connections with your ideal clients & easily get more confident & aligned with your written content.

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